MIND, BODY, HEART & SOUL

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2020 has been one messy year! It's time to sort it out & prep for 2021 in the best way possible..."

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2020 has been one messy year! It's time to sort it out & prep for 2021 in the best way possible...

There's no doubt we're living in chaotic times and one of the worst effects of this is losing your inner balance and slipping into dysfunction.

I say this again and agin because I see it again and again - we live in a world of analysis paralysis - meaning men are stuck in their minds trying to intellectualise everything, even emotions... Yet life isn't an intellectual pursuit, to find balance you need to learn to feel into and harmonise your inner energy by building your heart, mind, body & soul as individual elements before utilising them as a whole. 

"But that sounds pretty complicated!" I hear you say.

Well, that's not true. It seems complicated because you're programmed to think you have to do this with your mind, when what you need to do is take simple, consistent actions.

Inner Peace, Inspiration & Flow Don't Come from Mental Strategies  - They Come from Taking Simple, Daily Actions...

When we go enter into a transformative space, we have the opportunity to rid ourselves of negative past behaviours and implement new practices and routines that will drive us forward for life. 

These things cannot be worked out intellectually, you must do the groundwork to allow old soil to be removed, new soil to be laid and new seeds to be planted. A wise friend of mine once said 'transformation doesn't work for most people because they don't focus on one thing and prioritise that'.

Just think of a time when you've really HAD to achieve something. 


It could've been an essay. 


It could've been a job. 


It could've been breaking free of an addiction.


The reality is that we only get these things done when we give them our total attention above all else. 

Obviously, we cannot always give each element of our lives attention all the time. This is why transformative space is so special - it gives you a limited timeframe to fully indulge in life-changing practices, build routines and new disciplines and then BANG - it's over - and life will sweep you off again to the next pressing demand. 

You have to make sure you use transformative time and space to its absolute fullest - that is what makes a difference between those who evolve and those who do not.

Build you heart as a man, find your "tender aggression"

Feel into the body and release tightness, darkness and pain

Engage in daily disciplines to balance your spirit

I Learnt the Hard Way - Don't Make the Same Mistake I Did...

coaching for men london

I worked for YEARS to get myself out of a funk! I tried everything: reading, running, self-help, psychology, therapy and more...

I knew I had potential in me, I just couldn't seem to actualise it, I felt stuck in social situations, unable to speak firmly, clearly and confidently. This led me to missing out on jobs, screwing up opportunities with women and feeling like I just couldn't unlock myself. 

Every time I failed I tried harder and harder, reading another self-help book, trying another strategy, yet this just seemed to entrap me more...


Don't get me wrong, I learnt a lot during this time and had some successes here and there, but within, I still felt confused and overly emotional. I had to wake up and realise that I was acting my way through life with a constant narrator commenting on my performance, my progress and my shortcomings.

This became unbearable. The constant voice in the head was relentless!

  • Create a nice list of points here. What are the points about? Anything you want. This could be a summary of the page so far, for example (remember those skimmers?).
  • It could be a list of lessons learned. The conclusions you've come to, on your journey so far. This will make a great segue to starting to present your product.
  • Once you know this, you'll want my product. That's the result you should aim for, with your content. Once your reader understands the story and all the points you've made, they will see that they must have your product (or service, or whatever you're selling).

In this Next Text Block, You Can Start Transitioning to Your 4 Solutions...

You've set the scene. You've captured your visitors' attention. You've related to them and told them everything they need to know to truly understand what your product is about. Now it's time to start introducing them to the product.

Keep one thing in mind: your product is the solution. At first, don't talk about it in terms of a product. Talk about how you found a solution and about how this same solution can help others too. Why do all this? Because if you set it up right, you will be the opposite of the slimy, used car salesman stereotype we all despise... you will not be pushing product, you'll be doing everyone a favor.

Here's a small sub-heading for extra emphasis.

You can use smaller sub-headings like the one above to make an important point or for quotes that relate to your story. Notice how non-fiction authors love to use quotes throughout their books? That's because quotes are a nice change of page and they lend authority and gravitas to what you're saying.

Similarly, you can use text highlights and other text formatting to draw your reader's eye to important parts of the text. This also helps break up the page, to prevent wall-of-text-syndrome.

Yes, Now it's Finally Time for the Big Reveal - “Product Name”

The Product (or Service) that is the Perfect Resolution to the Story.

Now it's time to be very specific. Talk about your product, what it is, what your customer gets when they purchase. At this point, after all the buildup, your readers really want to know what you have to offer, so don't hold back.

Show a Product Image: It's always a good idea to visualize your product. Even if it's a digital product or a service, find some way to make it tangible - with an image.

  • 1
    Show a Product Image: It's always a good idea to visualize your product. Even if it's a digital product or a service, find some way to make it tangible - with an image.
  • 2
    The Power of the Points List: use this list to mention the most important benefits of your product. These are the things that make it a must-buy.
  • 3
    Time to Shine: be as specific as possible and always remember: it's about benefits, not features. You can mention features, of course, but always do so along with mentioning an important benefit.

See what our customers have to say:

"Social Proof With Customer Testimonials..."

"Customer testimonials are a powerful conversion element. Display them here to demonstrate that your product has many customers and that those customers are very happy with their purchase.


We like to do what many others have done already. There's safety in numbers. Testimonials can be used to give your visitor that sense of safety."

HELENE MOORE

Marketing Assistant

"The perfect testimonial..."

"The perfect testimonial looks a lot like this one: it has a heading (this shows the best part of the testimonial), one or two paragraphs of text, an image, a name and (optionally) a role to go along with the name. Also note the use of quotation marks in the testimonial text."

PAUL SCHMIDT

Office Manager

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This is the first call to action for your readers to become customers.

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"Add some more testimonials here"

"Can you have too many testimonials? Yes, but it's difficult to do. :)

Feel free to add many testimonials directly to this page. If you have dozens of testimonials, you might want to only add 10-15 of the best ones to the page and add a link 'more testimonials' link that goes to a page with all the others.

We'll use filler text for the rest of the testimonials on this template."

HELENE MOORE

Marketing Assistant

"Velit mauris egestas duius ut"

"Sed non neque elit. Sed ut imperdiet nisi. Proin condimentum fermentum nunc. Etiam pharetra, erat sed fermentum feugiat, Velit mauris egestas quam, ut aliquam massa nisl quis neque. Suspendisse in orci enim. Etiam pharetra, erat sed fermentum feugiat, velit mauris - ut aliquam massa nisl quis neque. Suspendisse in orci enim. velit aliquet."

MARC JACOBS

CEO, ACME Inc.

"Sagittis vel Inceptus Aeneam"

"Sed non neque elit. Sed ut imperdiet nisi. Proin condimentum fermentum nunc. Etiam pharetra, erat sed fermentum feugiat, Velit mauris egestas quam, ut aliquam massa nisl quis neque.

Etiam pharetra, erat sed auctor ut fermentum feugiat, velit mauris."

JANE MAI

Web Design Lead

Address Your Visitor's Last-Minute Objections

After the first call to action, use testimonials, case studies, more points lists and more text blocks to address all possible objections your visitors may have. Knowing these objections is very important... and you can learn all about them by talking to your customers and visitors. Give them a way to communicate with you and you'll quickly learn what's on your reader's mind as she goes through this page.


This part of the sales page can be a lot longer than it is in this template. There may be many objections that come up and you can address them all. If you dedicate a separate text block or a sub-heading to each one, your visitors can easily find the ones they have on their minds and skip the rest.

This is the Kind of Subheading You Can Use

People are risk averse. We dread making a mistake and wasting our time and money on something that turns out to be rubbish. This is the part of the sales page where you can appease all those worries.

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This is the first call to action for your readers to become customers.

"Add a quote here (it can be a quote from yourself, from the story or an authority quote from someone else). Something that puts a nice closing line on the story above.”

P.S.: Welcome to the post script section of the page. You can have one or several of these. This part is all about loss aversion. Here is where you can remind your reader that if they don't jump on this opportunity right now they will be missing out.

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